Elevate® Powder by Kentucky Performance Products®

  • Best Trait = Affordable powder form of natural Vitamin E
  • Worst Trait = Stretching here…but it’s not quite a cheap as Stuart Product’s Emcelle [See review]

Consider this product if…

  1. Your horse is exposed to higher than average levels of stress (i.e. regular competition, frequent changes in environment, regular trailering, high level of performance)
  2. Your active horse’s diet is hay-based and he/she does not have regular access to fresh, green pasture.
  3. You are not seeing expected muscle tone or stamina corresponding to quantity and quality of work load perhaps due to myopathy.
  4. You want to optimize reproductive health of stallions, broodmares and prodigy.

Why review this product?

Management preferences play a huge role in what products will work for clients long term, and though I prefer liquid forms of natural Vitamin E in cases of disease, stress or intense exercise, there are many situations where a powder is necessary to fit the management style. Kentucky Performance Products has both; the Elevate Maintenance Powder and the Elevate W.S. (water soluble). KPP’s website says that the water soluble version is only available through veterinarians though I did find it on Amazon. With that said, I will only be comparing the powdered maintenance product in this review. I recommend Vitamin E supplementation a lot and wanted to compare the value of their Elevate® product to other natural Vitamin E supplements on the market.

The Actual Review in 5 Parts

Company Information & Communication

Rating: 5 out of 5.

They had me at ISO-SFSF! Like a warm summer breeze carrying my horses’ contented whinnies into my office, I read these words on their website. How refreshing to FINALLY find a company that is 1) proud of their stringent quality standards, 2) knows what ISO/SFSF and GMP stand for, and 3) believes in simplicity and purpose. The “ABOUT KPP” page on Kentucky Performance Product’s website wooed me!

Kentucky Performance Products has a fabulous return policy- just send the opened or unopened product back with a “why” note and you will be refunded. It’s as simple as that.

Emails for the company president, vice-president, a representative, and the general inbox were available on the website. Though brief, I did receive an email reply to my questions within 24 hours. The representative was helpful without being generous, but I understand their caution. I received two peer reviewed journal articles to support their claims. I give KPP five stars for company information and communication.

Feeding Directions

Rating: 4 out of 5.

Directions for use were broken down into 5 life stages including maintenance, exercise, foals, broodmares and stallions. I like that the feeding directions on the container give indications for amount by weight of the horse as well. Scooping can range from 1 to 5 a day or 1,000 IUs to 5,000 IUs of d-alpha-tocopherol (7-35 grams) per day. KPP acknowledges the many unique scenarios that may warrant Vitamin E supplementation, so they recommend again and again to consult your veterinarian/nutritionist.

Ingredients List

Rating: 4 out of 5.

The product is using a natural d-alpha-tocopherol acetate powder to supply your horse with Vitamin E. Dextrose is used a carrier and to make it palatable.

Join the OCEN Community and get $543 worth of equine nutrition resources for $29.99! Perfect for the equine nutrition enthusiast.

Guaranteed Analysis

Rating: 4 out of 5.

The guaranteed analysis is very simple; 1,000 IUs of vitamin E per 7 grams of product. Great!

Cost

Rating: 5 out of 5.

I try to give companies a break by calculating cost from bulk discounts, but in this case, the products that I want to compare KPP Elevate to do not have bulk discounts. So, I’m going to use the 2lb container to compare costs instead of their 10lb containter. I calculated costs by pretending to purchase this product straight from KPP’s website. I do NOT recommend this. The 2 lb container cost $59.20 (March 17th, 2021) plus $20.17 in shipping to Montana! I can get it on Amazon for $48.00, choose a free but longer shipping option, and have a free return guarantee. At this price this product costs $1.12 per day to supply 3,000 IUs of Vitamin E. Compared to KER’s Nano-E $2.29/day and Stuart Product’s Emcelle Tocopherol $0.68/day, it’s middle of the field for natural Vitamin E sources.

Back to Basics Alternatives

Consider management strategies that increase grazing on fresh grass.

Summary

Rating: 4.5 out of 5.

I was already recommending this product, but after a more thorough review, I think that I’ll be recommending it more often due to the company’s professionalism, product value, and feed label information. This is a great choice for a wide array of equine needs, management situations, and work loads when horses do not have access to fresh, green pasture.

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